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Tracking · Facebook Ads

Facebook Conversion Events Fixed: Cost Per Lead Down From $30 to $8-$9

US lead-generation business running Facebook ads

$30 → $8-9cost per lead
5 starsclient review
Moreleads booking appointments

The challenge

Conversion events were not syncing correctly to Facebook, so the ad platform could not optimise for real leads and booked appointments.

Project implementation

  • Set up GoHighLevel to Facebook conversion-event syncing so the right events reach Facebook.

Results

  • Cost per lead fell from $30 to $8-$9 (as reported by the client).
  • A higher percentage of leads booked appointments (client-reported, no figure given).

What the client says

“Out standing job!! Got our conversion events to sync correctly to Facebook. Which brought our cost per lead from 30 dollars per lead down to 8 to 9 dollars per lead and increased the percentage of leads booking appointments. Also very nice and great to work with!”- 5-star client review, United States

Evidence

Client review
Client review
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