3 eventsViewContent, AddToCart, Purchase verified
2 platformsMeta + Google Ads
The challenge
Ad platforms can only optimise for events they actually receive. On funnel builders, key steps - such as the order-form step - cannot always fire a workflow trigger, so purchases and leads go unreported.
Project implementation
- Installed the Meta Pixel in the funnel's tracking code and matched it to the client's pixel ID.
- Added Conversion API (server-side) events for ViewContent, Add to Cart and Purchase - code-based, because the exact order-page step could not trigger a GoHighLevel workflow.
- Verified delivery live in Meta Test Events and Pixel Helper, with each event processed.
- Built GoHighLevel workflows that fire Google Ads conversions when a survey is submitted or a chat-widget reply comes in, left in draft for the client to confirm which survey and widget are live.
- Set up and tested Google Ads tracking-template / UTM parameters.
Results
- In the walkthrough, PageView, ViewContent, Add to Cart and Purchase events show as Processed in Meta Test Events; the Google Ads tracking-template test returned working.
- No cost-per-lead or conversion-volume figures are available for these two builds.
Evidence
