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Email Deliverability

From 4/10 to a Perfect 10/10 Email Authentication Score

Email-marketing client (details withheld)

4/10 → 10/10authentication score
None → RejectDMARC policy
10/10Mail-Tester score
3 of 3SPF, DKIM, DMARC passing

The challenge

The sending domain scored only 4 out of 10: SPF was passing, DMARC had no policy and DKIM was failing. With that setup, mailbox providers are far more likely to route campaigns to spam. Clients describe the same symptom: "My emails mostly ended up in the prospects spam box."

Project implementation

  • Authenticated the sending domain end to end: SPF, DKIM and a DMARC policy of Reject.
  • Set up a dedicated sending domain in GoHighLevel on a staged domain warm-up (daily limits of 1,000 and 5,000 emails shown on the warm-up screens).
  • Built a warm-up workflow that checks whether contacts open the email and adjusts an email score.
  • Verified the result with independent tests and a deliverability audit checklist.

Results

  • Authentication score improved from 4/10 to 10/10.
  • DMARC policy moved from None to Reject; SPF, DKIM and DMARC all passing; risk level shown as Low.
  • Mail-Tester score: 10/10 - "You're properly authenticated", "Your message is safe and well formatted", "You're not blocklisted".

What the client says

“He is honestly the best. I've used him for a bunch of my customers and every single time I've had nothing but praises for his amazing work.”- Ricky, agency owner (video testimonial)

Evidence

Before: 4 out of 10, DMARC policy None
Before: 4 out of 10, DMARC policy None
After: 10 out of 10, DMARC policy Reject
After: 10 out of 10, DMARC policy Reject
Risk assessment: Low
Risk assessment: Low
Mail-Tester score 10/10
Mail-Tester score 10/10
Dedicated domain warm-up
Dedicated domain warm-up
Warm-up workflow in GoHighLevel
Warm-up workflow in GoHighLevel
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