GoHighLevel costs $97/month for Starter, $297/month for Unlimited, or $497/month for Agency Pro. Start with the account capacity and billing features you need, then budget separately for usage and optional services.
Reviewed October 12, 2026. Prices below are in USD. Confirm your checkout price and billing terms before subscribing.
GoHighLevel pricing comparison
| Plan | Monthly | Annual payment | Sub-accounts | Key differences |
|---|---|---|---|---|
| Starter | $97 | $970 | 3 | Core platform tools; unlimited contacts and users. |
| Unlimited | $297 | $2,970 | Unlimited | Basic API access; phone and email rebilling at cost. |
| Agency Pro | $497 | $4,970 | Unlimited | SaaS Mode, automatic sub-account creation, advanced API access, user/agent reporting, and phone/email rebilling with markup. |
The $297 plan is called Unlimited. Annual figures are yearly payments, not monthly charges. HighLevel also offers an Enterprise option with custom pricing. Source: HighLevel’s official plan comparison.
Which plan fits your setup?
Starter: begin with your account structure
Write down the businesses that need separate contact databases, pipelines, calendars, and permissions. A business with several services may still use one sub-account; a separate client business may need its own. Decide this before choosing a subscription. For a first implementation, define one inquiry-to-booking journey and test it before adding more workflows.
Unlimited: plan for client delivery
For an agency managing several clients, the important questions include who owns each account, who pays for usage, and how clients receive support. Create a consistent onboarding checklist and agree on billing responsibilities before activating messaging. Review the API endpoints your integration needs rather than assuming a plan label guarantees compatibility.
Agency Pro: plan the subscription business
Choose based on a concrete need for software subscription provisioning or usage markup. First document your packages, onboarding, payment handling, cancellation process, and support scope. A software subscription still needs a tested customer journey and someone responsible for maintaining it.
What “unlimited” means for your budget
Contact and user allowances do not make sending messages free. Core tools include CRM, funnels, websites, workflows, forms, and calendars. Usage charges still apply to supported paid services. Review the official feature list for the exact package you intend to buy.
Before migrating, list your required integrations and estimate activity for each client. Test the expected workflow volume and confirm sending or API limits for your account with HighLevel. Avoid treating a subscription allowance as a guarantee of deliverability or throughput.
Usage charges and optional services
The official HighLevel billing guide lists these charges separately from the platform subscription:
- LC Email: $0.675 per 1,000 emails.
- Email validation: $2.50 per 1,000 checks.
- Phone: numbers, SMS/MMS and calls have variable rates; use the linked phone rate guide for the destination and activity.
- Premium workflows: generally $0.01 per execution; some actions have different pricing.
- AI: pay-per-use, Growth at $50/month per location, or Unlimited at $97/month per location. Fair-use and product limits apply; phone charges remain separate.
- Other examples: WhatsApp $10/month per enabled sub-account plus usage; dedicated email IP $59/month; domain registration varies; WordPress hosting starts at $10/month.
Wallet-funded activity can trigger automatic card recharges. Check Agency Settings → Billing → Wallet & Transactions. The billing guide explains service-specific rebilling eligibility; phone/email markup requires Agency Pro.
Build a realistic monthly estimate
Use this worksheet: subscription + messaging + optional services + implementation/support = working budget. Keep each item separate so you can see what changes when sending volume increases.
For an illustrative Starter account, 10,000 billable emails at the rate above cost $6.75. Subscription plus those emails totals $103.75/month, before other usage, add-ons, taxes, or service fees. This calculation is an example, not a quote. Replace the volume with your forecast and compare it with actual billing after launch.
GHL Panda’s setup and support services are scoped separately from HighLevel’s software subscription. Review our services or ask for a project scope before deciding what to outsource.
GoHighLevel pricing FAQs
Can I change plans later?
HighLevel allows plan changes through billing settings. Before downgrading, check which accounts, integrations, and billing arrangements depend on your current tier.
Does the subscription cover every cost?
No. Budget for the services listed above and review enabled features in each sub-account. Assign an owner to review spending and unexpected workflow activity.
How should I choose between the three plans?
Use the comparison at the top, then match it to your account count, integrations, and client billing process. Buy the features your current delivery model needs.
Is there a free trial?
HighLevel advertises a 14-day trial. Billing starts afterward unless canceled; usage fees may apply during the trial. Review the offer and terms at checkout.
Who should handle setup and support?
Decide who will configure, test, document, and maintain the account. Prepare examples of your forms, calendars, and follow-up rules before a handover. Our automation guides and calendar guides can help you prepare.